Participative branding

How can we build a brand where visitors, creatives and neighbors can participate with?
Client I Co-labs - KOP - Fameus
Industry I Creative 
Designer I Matthijs De Block
Question
How can we create a participative brand that represents GAST - a creative hub in the center of Antwerp. 
People standing in the main square of GAST
Idea
 During 6 months many people will visit, live and work in this charming building. That's why we created a very minimalistic yet playful logo that works with a lot of different backgrounds.
Endless applications
In progress
Want to collaborate?