Everyone wants to go viral. Social media is hot, selfie’s are everywhere and brands are trying to be on top of mind, all the time. Dries Depoorter and David Surprenant won the contest of Arté and decided to build a Viral Advisor. They asked me to join the collaboration.
An Ai that analyzes your pictures
and predicts their viral capacity.
The First Viral Advisor
The concept is simple, you upload a picture, after which an algorithm analyses your picture. After analysing you get a score. This score is based on previous viral successes. For the design I decided to go crazy. The ‘in your face’ style was inspired by social media posts with black stripes and capital letters (‘memes’) and the bright colors of the stock market. I made these two worlds collide in the viral advisor as they are focused on fast growth, quick wins and a lot of testosterone.
Client — Arté, IDFA, ONF NFB
Made by — Matthijs De Block, Dries Depoorter, David Suprenant
Service — Concept & Design